Why We Chose Rosie the Riveter

When we first laced up our skates and picked up hockey sticks, we weren’t just stepping onto the ice, we were stepping into a world that often felt like it wasn’t built for us. We weren’t kids. We weren’t lifelong athletes. We were women, coming from different lives and experiences, chasing a passion many thought we’d left behind. But as we found our footing, we discovered something powerful: the ice didn’t care about our age or our story. It welcomed our strength, our grit, and our drive. That’s when we knew, this wasn’t just about playing a sport. It was about reclaiming space.

And we needed a symbol for that.

You know her the rolled-up sleeves, the polka-dot bandana, the “We Can Do It!” flex. Rosie the Riveter is a symbol of women stepping into roles they were once told they couldn’t handle. She represents resilience, capability, and determination.

Just like us, Rosie didn’t grow up being told she'd be on the front lines. But when the moment came, she showed up. That’s exactly the spirit we feel every time we lace up and hit the rink.

It’s about honoring the trailblazers while becoming trailblazers ourselves. It’s about skating onto the ice with power in our stride and pride in our hearts. We wanted a logo that said: determination, capability and strength.

We wear that image on our hoodies not just for ourselves, but for every woman who’s ever dared to try something new, challenged the norm, or chased a dream a little later in life. Rosie reminds us that strength is timeless. And hockey, for us, is more than a game, it’s a declaration.

So when you see that logo, know that it’s more than just art. It’s a movement. A message. And a tribute to every woman who chooses courage over comfort.

Rosie helps us tell our story.  Now its your turn.  Pick up the stick, put on the hoodie and show the world what strength looks like.